Creative Operations
+ AI Enablement

Creative producer. Systems builder. AI implementer.

I *love (*really really love) building infrastructure that lets world-class teams do ambitious work. I don't build systems to "contain" the work. Great work cannot be contained. Constraints focus + incubate ideas.

With 10+ years leading creative operations at Lucid Motors, Slack, and Danee Co, I bring creative vision, operational discipline, and AI systems thinking. I've launched studios, built workflows that protect creativity, and managed $7M experiential productions to award-winning campaigns. Now I build custom AI systems inside the Slack, Asana, and Notion my clients already live in, so their teams can scale without adding headcount.

Danee Chavez
Two ways to work together

One consultancy, two arms

Both arms run on the same instinct: watch how a team does its work, then build systems that fit into the grooves of what's already happening.

Creative Production + Operations

End-to-end production leadership across brand, photo/video, experiential, digital, and marketing. The kind of work behind a $7M customer education center at Slack and the launch films, campaigns, and studio systems at Lucid.

  • Executive production, from pitch to delivery
  • SOPs, review processes, and team structure
  • Vendor management and RFPs
  • Scope and budget protection when things shift mid-flight
Production case studies

AI Enablement + Workflow Implementation

A distinct, buyable offer with a price next to it. I audit how your team works, build AI workflows inside your existing stack, and extract your brand voice so AI drafts sound like you from day one. Engagements start at $2,500.

  • Operating Audit, a two-week paid diagnostic
  • 12-week Foundation and Embedded retainers
  • Voice Kit, brand voice extraction built into Claude
  • Every engagement ends with your team owning what was built
The offer ladder + pricing

I've worked with brands like

Lucid Motors Slack Imprint Projects Eventbrite Allbirds Pinterest Netflix Twitch AG1 KOR Shots
Recent engagement

Raw Creative went from tribal knowledge to systems

A 12-person creative studio where processes lived in five people's heads, payroll took two hours a cycle, and financial operations were spread across four disconnected tools. We built the operational backbone first, Slack architecture, Asana as the source of truth, QuickBooks consolidation. Then came the AI layer: a Claude workspace across every department, tool consolidation, and a custom estimating engine built around how they already scope projects.

Every number in the case study carries a label showing where it came from: verified, client-estimated, or Danee-observed, including two estimates still pending client confirmation.

Read the Raw Creative case study
"Danee can produce anything, from shoots to UX to IRL spaces, with creative vision and producer precision. She builds trust fast, brings harmony to teams, and keeps even the messiest projects 'figure-out-able."
Cat Jimenez Cat Jimenez, Head of Global Production · Lucid Motors + Imprint Projects (former manager)
"Danee brings creative sensibility and producer precision, shape-shifting between curiosity and detail with grit and clarity. At Slack, she led a $7M brand center from concept to launch, building systems and wrangling cross-functional partners with ease."
Kristy Tillman Kristy Tillman, Head of Global Experience Design · Slack (former manager)
"Danee leads from within, clear, candid, and quietly protective of the creative process. She brings strategic acumen, adds fuel to the work, and holds the line without losing the vibe."
Tripp Gobble Tripp Gobble, Brand Strategy Lead · Lucid Motors + Allbirds (former colleague)

Disciplines

AI Enablement

  • Workflow + Operating Audits
  • Brand Voice Extraction (Voice Kit)
  • Claude Workspace Architecture
  • Tool Consolidation + Recommendations
  • Meeting-Notes-to-Task Pipelines
  • Team Training + Adoption

Operations

  • Team Structure
  • Team Hiring
  • Vendor Management
  • Workflow Optimization
  • Review Processes
  • SOPs + RFPs
  • Proposal Development

Brand

  • Brand Positioning
  • Tone-of-Voice
  • Kit-of-Parts Toolkits (social, web, etc.)
  • Brand Naming
  • Brand Identity Development

Photo/Video

  • Video/Photo/CGI Production
  • Pre-Production
  • Line Production
  • Post Production
  • CGI Backplates
  • Motion Visualization / Animation

Digital + Marketing

  • Website + App UX/UI
  • Content Strategy
  • Paid Advertising
  • Media + PR
  • User-Generated Content
  • Ambassador Programs

Experiential

  • Experiential Strategy + Design
  • User-Journey Design
  • Environmental Design
  • Architectural + Interior Design
  • Retail Merchandising

Where AI fits your team is a two-week question

The Operating Audit is the two-week starting point. Or grab 30 minutes and we'll talk through what's happening in your workflow right now.