I don’t build systems to contain the work. I build them to set it loose.

With 10+ years leading creative operations across high-growth teams like Lucid Motors, Slack, and my own consultancy Danee Co, I bring a rare mix of creative vision and operational discipline.

I’ve launched studios from scratch, built workflows that protect creativity, and managed everything from $7M experiential productions to award-winning campaigns that drive results.

Executive Creative Producer | Creative Operations Leader

At Lucid, I developed the production infrastructure that supported 49% revenue growth while launching culturally defining work. At Slack, I led creative operations for the experiential team scaling across 10 global offices. Through Danee Co, I’ve built a trusted network of top-tier talent and frameworks that bridge strategy and execution—especially for brands tackling complex, technical stories.

I’m fluent in translating complexity for real audiences—especially where clarity and nuance carry the work forward. I love building the critical infrastructure that allows world-class teams to do their most thoughtful, ambitious work.

“Ask catalytic questions.…”

Tinkering with (Ai) is creative leadership (exhibit above/below).

Like thoughtful prompting, it’s a balance: clarity sets the bounds, curiosity opens them.

That’s the catalyst for depth, and delight across teams and systems. Work thrives with shape and slack.

aaand…I made some friends along the way…

I’ve worked with brands like

The rumours are true…