Tahoe |

Lifestyle Shoot

Lucid Motors

Talent, photography, videography

My Approach

Challenge

To create an inviting educational space that enables users to experience Slack's capabilities firsthand. As Slack's first branded built environment showcasing its customer-centric approach, this project was nothing but—ambiguity. Translating abstract software features into tangible interactions required reimagining how users could physically interact with a digital product while maintaining the warmth and functionality that defines Slack's brand.

Senior Experiential Creative Producer

As Slack's first experiential producer, I translated digital brand values into physical environments. I sought and secured internal partners for a project that demanded cross-functional contributions, yet wasn't on department's roadmaps. - Bridged creative vision with technical implementation constraints - Adapted digital brand elements to three-dimensional spaces - Navigated ambiguity to create clear project frameworks - Balanced educational goals with community-building functions

Slack

Education Center

What do you do?

Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.

https://www.omfgco.com/
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

3,000 Sq. Ft.
Custom Design
Bespoke Materiality
Custom Fabrication
Branded Accessories

Digital | UX/UI, Website, Digital Design

Executive Producer leading—

Original Web Design, Redesigns (x a jillion)
Paid Advertising

Tahoe CGI Shoot

Highway shutdown, hairpin turns, CGI assets

CGI Animation

Partners:

Yakima Roof Racks

Product Marketing

Data Visualization

Slack’s San Francisco HQ brand

Translated employee research into physical environments that enhance wellbeing and productivity. By mapping how people actually use spaces rather than how we think they should, I supported interior enhancements that supported both focused work and meaningful collaboration—prioritizing human needs over design trends.