Lucid | Tahoe CGI Shoot, Backplates, Drone Photography

Executive produced photo, video, and CGI shoot across multiple Tahoe locations, coordinating California Highway Patrol road closures on steep hairpin turns while managing complex safety protocols for high-altitude vehicle filming. Led comprehensive asset capture strategy that created extensive CGI backplate library and established production standards for the vehicle's first accessories launch. The shoot's methodology and visual language became the template for all subsequent vehicle campaigns, including the $4.35M SUV Global Reveal. Strategic foresight in asset planning maximized ROI across multiple launches while setting the precedent for future high-stakes automotive content production.

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Lucid | Digital: UX/UI, Website, Digital Design

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Slack | Experiential Space: Programming, Physical Build/Interior Design, Merchandising, Digital Content