From Brief to Outcome:

3 Initiatives That Live the Vanta Principles

Complex Campaign – Lucid Tahoe

Bias for Action

Moving fast with internal + external teams to deliver high-impact creative from concept to execution in under 4 weeks

Audience Identification & Segmentation - full lifecycle marketing approach

Modular CGI Production Assets

Paid Media Advertising

Social, cut-downs

BTS CGI Production

Digital: Web

Print: NY Times / WSJ

Results

  • Budget Cuts + Creative Preparedness:

    • During a time where budget was restricted for net-new collateral, paid media was also shut-down

    • We were able to quickly turn-on paid media & show that it directly correlated to reservations

  • Paid Media:

    • A/B Test CTA’s over 3 weeks, measure engagement + adapt creative/copy

    • “Stay Updated” resulted in greater lead generation of over 26,000 customers +

  • Web Collateral:

    • Then, quantifyied on-site conversion

    • Adjusted internal creative team’s priorities accordingly for efforts towards

      • Paid Media = “Stay Updated”

      • Website = “Reserve now”

Efficiency Initiative –

Onboarding to Figma & Workflow Improvement

Win as One Team | Decide with Frameworks

Take me to Figma!

Large-Scale Production – Slack Education Center

Put Our Customers First

Building content at scale with the user’s learning journey at the center of our creative decisions.

Results

Modular Content

  • 6 unique content module categories

  • Adaptable for sales engagement at varying stages of sales funnel

  • 18 case studies across industries: Saas, B2B, makers, B2C, small-enterprise sized clients

Framework

  • A blueprint for working with external vendors aross physical design & construction

  • An adaptable infrastructure for global offices (ex. 1st time testing and adding external vendors to internal Slack workspace)

Thank you,

Vanta!