Lucid | Lifestyle Shoot | Video Production

Challenge:

Transforming a startup automotive vision into a premium global brand through storytelling that bridges engineering innovation and luxury lifestyle. Scaling from zero to building an agile in-house creative engine capable of producing CGI, video, photography, and digital experiences that could adapt to rapidly evolving product specs—all while maintaining the integrity of revolutionary vehicle design.

My Role: Executive Producer

Orchestrator of Creative Momentum Promoted from Senior Producer to Executive Producer in 2022. I built systems that made exceptional work possible when faced with shifting engineering specs and compressed timelines. My philosophy: "it's all figureoutable." - Connected specialized talent with technical challenges - Balanced aspirational imagery with authentic product representation - Anchored decisions in both brand impact and measurable ROI - Maintained harmony across competing cross-functional priorities